Volvo supported the Boldlygo.com campaign with print, online and broadcast ads and public relations initiatives that continued through the registration deadline. During this time, the site generated 18 million hits and 1.9 million unique visitors. Of the 135,000 who signed up for the trip to outer space, 60,000 requested more information on Volvo products. Also, Volvo estimates the advertising equivalency for press coverage the sweepstakes received was more than double its original investment in the Super Bowl ad.
Well I guess Volvo must be happy.
Whoever the lucky &(**! is that wins he'll be a celebrity to space nutsos everywhere... Until of course those space nutsos themselves get their own turn.